A niche is another word for the topic of your website. For the rest of the book I’ll be using the word ‘niche’, so you can become familiar with internet marketing jargon.
A niche is just a group of people that you can categorize in some way. Golf, cooking, fitness, and tech are broad industries, and not what we’re looking for. What specific subcategories of people can you think of in each of those industries? Here are some random niches I thought of off the top of my head.
improving your golf swing for seniors
Golf equipment for kids
paleo cooking & recipes for families
how to cook for college students
indoor exercise equipment (people that live far away from gyms or are too busy to go)
muscle building for women
fitness gadgets and wearables (people looking for this type of technology) Learning games for kids
See how each of those submarkets targets a much more specific audience? There are many ways to drill down from a broad industry to a targeted niche. There are hundreds of niches within
the fitness industry alone, and finding one that makes money is simply a matter of finding one interesting enough to you that you follow through with creating the business.
Some possible ways of defining your niche are simply filling in the blanks: [People] who want to . The following examples correspond to the examples above.
Seniors who want to improve their golf swing
Kids who want to learn how to play golf (Or parents that who want to teach their kids golf)
Families who want to eat a paleo diet
College students who want to cook good food on a budget
People who want to be fit can’t make it to the gym
People with disabilities who want to stay in shape but need special training equipment
People who like to exercise but live in cold climates and can’t exercise outdoors all year
Women who want to gain muscle
Fitness enthusiasts interested in technology, data tracking
Parents who want smart kids
Which ones make the most money? ANY niche can make money! Many training courses I’ve seen have you do a bunch of research before picking a topic for your website, but this is now how I am going to teach you. Yeah, niche research can be useful, but it can also be confusing to newbies, meaning lots of people quit right in the beginning because they’re unable to find the perfect idea and get it right the first time around.
Picking that ‘golden ticket’ niche to make you rich is not what we’re shooting for at this point.
We just want to find something that works for you, as a beginner. If you can make your first dollar
in a niche you really enjoy, you can then use the skills you learned from building that business to start another website later on. By then you will have the skills to do research, test the market, and direct your business with more intent and foresight.
This is exactly what I did. I mentioned that I started out promoting VPNs. It’s something I had decent knowledge about and enjoyed writing about. But I also saw the huge potential in the “make money online” industry, and most recently started a website in that category.
Using what I learned building my previous sites, I was able to grow my new business faster, more efficiently, and more professionally than before. What may have taken me two years before took me one year this time around.
Please don’t stress about whether or not your niche will make money. It will. Any website with traffic can make money!. Keep that in mind, but we’ll dig into that in the traffic section later on in the book.
Why not create an “Everything about golf” website instead of targeting something more specific? More topics = more traffic = more money, right?
Yes and no.
Sites like Mashable, Buzzfeed and Lifehacker cover a huge range of topics and rake in the cash because their “shotgun” strategy. But they have big budgets to hire website developers, writers, and social media managers. These articles are not written by experts, and published just to meet
a deadline. The readers are savvy to this, as demonstrated by some recent articles I read about craft beer on Buzzfeed and Business Insider.
I’m a homebrewer and know quite a bit about craft beer. After reading these articles, I immediately knew that they was not written by someone who knew what they were talking about, and comments on the post reflected my own feelings.
Buzzfeed and Business insider got what they wanted – their money comes from ad revenue so they just want views, and don’t care if readers like what they see or not. If I hate it and share it with
my friends to tell them how stupid it was, these guys still make money!
This is NOT the way to build a trusted brand. I would never buy a ‘how to brew beer at home’ guide from these websites. They need tens of thousands of views to make money from ad revenue on those cheesy articles. As affiliate marketers promoting specific products to a targeted audience, we can make money much more efficiently than the big guys.
The point is, we pick a niche is so that we can develop specialized knowledge on a very specific topic. Knowing a lot about one thing is much better than knowing a little bit about everything.
By becoming an expert, or trusted source of information, people will buy stuff through our site based on our recommendations.
Another reason is simply to pare away the competition. You are starting at ground zero here, with nothing on your website. You’ll also be doing all the work yourself. How can you expect to compete with a website that’s been around for a decade and has 1000’s of articles and loyal fans? You can’t.
So we target a very small audience to make our job more manageable. The extremely specific articles we write make it easier to rank in search engines, and build traffic slowly over time. Once we start gaining traffic from those low traffic, low competition articles, we can begin to expand into
Perhaps the most compelling reason to focus on a specific group of people is so we know who we are talking to!
Some guys want to build muscle mass. They love being the biggest guy at the gym and want nothing but ‘gains’ (slang for gaining muscle mass).
There are other guys that want a ‘cut’ physique, and could care less about size. They want to look good in a tank top and be beach-ready all year long. They don’t care about gains, as long as they get the girls.
If you create a website about bodybuilding, who are you talking to? If you write an article about how to gain weight fast, the beach body guys won’t care. If you write an article about how to lose body fat fast, the muscle dudes will worry about loss of muscle mass.
You could even break it down further to ‘natty’ (natural) or ‘juicing’ (steroids) techniques. Include men vs women, and now we have several possible audiences to target our website to.
natural bodybuilding gains for men
safe steroid use for bodybuilding women lifting techniques to improve physique bodybuilding for strength
How targeted you get depends on your level of interest or expertise in a topic, as well as how big of project you want to take on. It’s also nice to leave yourself some elbow room for growth. Doing something like “freeweight gym exercises for women over 50 to gain strength” might be limiting
if you run out of exercise routines to talk about.
But ‘strength training for women over 50’ leaves you possible room to include topics like home gym equipment, supplements, human biology, exercise mentality, and so on.