What You Need To Know For Successful Search Engine Optimization
As an owner of a business related website, you may already be aware that search engine
optimization is perhaps the most important aspect of any internet marketing endeavor. With
search engine optimization, your website becomes much more visible to potential customers,
which means more profit for you. Read on!
Do not let search engine optimization take over your online business! True, SEO is an
important part of building your website. SEO should never be as important as satisfying your
customers, though. If you spend so much time on search engine optimization that you find
yourself neglecting your customers, you should reevaluate your priorities.
Nothing will get your in trouble with search engines faster than plagiarizing content for your
site. So always be sure that the content you’re writing or accepting from other writers is 100%
original and is not found elsewhere on the web. If you or your contributor is rewriting an
article, it needs to be completely reworked. The topic can be the same, but the wording
If you aren’t on one of the social media sites yet, join and starting working on your presence
there. Many of the popular search engines are now incorporating social media into there
search results. A site that someone’s friends like is going to start jumping higher in the
rankings so make sure you are one of those sites.
Avoid using keywords that are of no relevance to your website or product. When you do, web
crawler bots may mistake your website as spam and blacklist your site from the search
On the other hand, be sure to include all relevant keywords on your home page as
this is the page you should want your customers to see first.
The site map page is used less and less by modern websites, but including one can be vital
for search engine optimization. Regardless of its utility to website visitors, the site map is very
useful to search engine indexers.
A comprehensive site map ensures that all of a website’s
pages are visited by search engines, improving its ranking.
Courting media attention for your website can be a powerful tool to optimize its search engine
You don’t need to seek out national or international press. Local and industryspecific
media are more likely to pay attention anyway – and may even give you better
results. If your site is mentioned and linked by trusted media sites the effect with search
engines will be significant.
When looking to improve search engine optimization, it is a good idea to start a blog. Search
engines like Google and Yahoo love blogs because of their structured data and fresh
Additionally, having a blog allows you to get in on the latest conversations about
your industry and trade ideas with other bloggers.
Having a blog will keep your website new and fresh and will help your ranking with search
Search engines crawl through websites to find new, updated content. Blogs that get
crawled more frequently have more authority and a higher ranking. If you blog, you are
ensuring you will constantly have new content.
Pay attention to the meta description of each of your pages. These descriptions are used by
search engines to present a short summary of your page when it comes up in results. You
can attract more visits by writing an engaging and interesting description for each page of
Once your website is Search Engine Optimized (SEO), you also need to work on your off-site
SEO. Maximize the number of good websites (not pages of links, or “spam” websites) linking
to your website from content-rich pages. The better the site which is linking to you, the more
“link juice” you will receive in return, boosting your Google Page Rank.
If you want to be successful at SEO, make sure you know your audience! Use the Google
Tracker application (or any other similar website) to break down where your website traffic is
coming from. This will help reveal which of your SEO tactics are successful and which are
not. When you are more pragmatic about generating visitors for your website, you will get
Search engine spiders are not big fans of flash based websites
They are extremely hard for them to crawl and using flash can keep you from even being indexed. If you have to use
flash, make sure to include alternate text that describes what the flash is showing so that the
spiders can crawl it and index your site.
If you’re trying to drive traffic to your website through Google Adwords, do NOT link to any
pages that disable the back button. Honestly, most of your audience will be upset if they’re
not permitted to go backwards as they feel they should be able to move around as they
Also, Google, on the other hand, will remove your link if you remove the back button.
Keep your site focused on 1 or 2 keywords and phrases. If you try to include every related
keyword you will suffer from keyword dilution. Focusing on too many will end up confusing
both the search engines and your readers. Your rankings for all of the keywords will suffer as
a result of this dilution.
Optimizing your website is not that difficult, once you learn what the search engines like to
see. Learn all that you can and put together a plan of action. Monitor your website for any
positive movements in rank. If you are proactive and diligent in optimizing your website,
before long, you will see positive results.